Foundations of AI for Creatives

Foundations of AI for Creatives Courseware (GENAI200)

AI

Foundations of AI for Creatives is designed for artists, designers, writers, and other creative professionals seeking to understand and apply artificial intelligence in their work. This practical, project-based course introduces the core concepts of AI and generative tools, emphasizing real-world applications in creative workflows. Participants will explore a range of technologies—including text, image, audio, and video generation—while gaining hands-on experience with prompt engineering, content refinement, and multimodal storytelling. The course also examines ethical considerations, accessibility, and the evolving relationship between human creativity and machine intelligence, empowering creatives to navigate this new landscape with clarity, confidence, and intention.

Publisher: WatzThis?

Benefits

  • Comprehensive Introduction to Generative AI: Build a solid foundation in AI fundamentals and generative technologies, enabling you to confidently explore creative applications across text, image, audio, and video.
  • Hands-on Practice with Leading AI Tools: Gain practical experience using popular AI platforms like ChatGPT, DALL·E, Midjourney, ElevenLabs, and Runway through structured labs that mirror real-world creative tasks.
  • Prompt Engineering for Creative Professionals: Learn the art and science of crafting effective prompts to guide AI outputs, with techniques tailored specifically for design, writing, media, and marketing contexts.
  • AI-Augmented Design and Storytelling: Discover how to combine human creativity with machine intelligence to accelerate ideation, prototyping, and content production across multiple formats.
  • Ethical and Responsible AI Use: Understand the implications of AI-generated content, including copyright, bias, and transparency, empowering you to make informed and ethical creative decisions.
  • Workflow Efficiency and Collaboration: Explore how AI tools can streamline repetitive tasks, enhance collaboration, and support rapid iteration—freeing up time for higher-level creative thinking.
  • Future-Proof Creative Skillset: Stay ahead of the curve by developing a working knowledge of emerging AI capabilities, positioning yourself as a forward-thinking creative ready to adapt in an evolving industry.

Teaching This Course

The publisher has provided details here on how to teach this Foundations of AI for Creatives course.

Outline

  1. What is intelligence, AI, Generative AI?
    1. Types of Generative AI Models with Demos
    2. Prompts, Seeds, Parameters
    3. Model Capabilities and Limitations
    4. Integrating Generative AI into Design Workflows
  2. Fundamentals of Prompt Engineering
    1. Introduction to Prompt Engineering
    2. How to create effective prompts
    3. Understanding Zero-Shot, Few-Shot, and Chain-of-Thought techniques
    4. Tips for designing and optimizing prompts
    5. Using prompts for alt text, captions, and accessibility
    6. Lab – Creating sample copy
  3. Fundamentals of Visual Prompt Engineering
    1. Understanding prompt structure and syntax
    2. Adding specificity and detail to prompts
    3. Using modifiers and parameters (like art styles and aspect ratios)
    4. Refining prompts iteratively
    5. Exploring tools and platforms for image generation (such as Midjourney, Imagen, Stable Diffusion)
    6. Promoting diversity and inclusion in human imagery
    7. Lab – Ideating with GenAI Imagery 
  4. Generative AI for Audio
    1. Introduction to text-to-audio and audio-to-audio AIExploring platforms and tools (like Murf, Elevenlabs, etc.)
    2. Techniques for generating audio prompts (voice styles, emotions, music)
    3. Using AI for sound design and audio mixing
    4. Lab – Creating sample voice-overs 
  5. Generative AI for Video
    1. Generating videos, lip syncing, and removing backgrounds
    2. Using frame interpolation, color grading, and stylization
    3. Exploring platforms and tools (like Runway, Murf, etc.)
    4. Techniques for generating video prompts
    5. Adding captions, audio descriptions, and other accessibility features
    6. Lab – Mock-Up advertisements with Audio and Video 
  6. Combining Generative & Traditional Design
    1. Combining AI-generated content with traditional design elements
    2. Using brand guidelines with GenAI
    3. Improving workflow efficiency with AI
    4. Understanding copyright and ownership of AI-generated content
    5. Lab – Integrating traditional design elements with GenAI content 
  7. Ethical Considerations and the Future of AI in Design
    1. Understanding copyright and ownership of AI-generated content
    2. Labelling AI-generated content
    3. Addressing bias and representation in AI models
    4. The impact of AI on the design industry and job market
    5. Responsible use of AI in creative fields
    6. Lab – Design Projects Showcase

Required Prerequisites

  • Basic Computer Skills: Comfort with using a computer, navigating web interfaces, and installing or accessing online tools and apps.

  • Internet Access and Modern Browser: Ability to access cloud-based AI tools via a stable internet connection using Chrome, Firefox, Safari, or Edge.

  • Creative Practice or Interest: A background or active interest in creative fields such as design, writing, media, or marketing.

  • Willingness to Explore New Technologies: Openness to experimenting with unfamiliar tools and adapting creative processes to include AI-driven methods.

Useful Prerequisites

  • Familiarity with Digital Design Tools: Experience using tools like Canva, Adobe Creative Suite, Figma, or similar platforms for creating visual content.
  • Basic Copywriting or Storytelling Skills: Understanding how to craft messages for marketing, branding, or storytelling purposes.
  • Understanding of Creative Workflows: Knowledge of typical project lifecycles in design, writing, video, or content creation.
  • Comfort with Online Collaboration Tools: Familiarity with platforms like Google Docs, Miro, or Notion for sharing and discussing creative work.
  • Introductory Knowledge of AI or Machine Learning (Optional): General awareness of what AI is and how it is used in everyday tools or media.
License

Length: 1 day | $40.00 per copy

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What is Included?
  • Student Manual
  • PowerPoint Presentation